PsiLoops Website

I was tasked with all aspects of designing and launching the PsiLoops iOS App website. The initial part of this project was designing a home page that immediately encourages the user to download the app and provides the button needed to do that. The purpose of this website is to direct users to the app's download page on the iOS App store. In order to do this the website needed two main elements: high quality engaging product imagery - and - straightforward text about the features.

Client

PsiLoops

Type

Digital Design

Year

2023

The site needed an orange and black theme that was visually engaging, presented the important information right away, and gave users a quick and easy action point, with 3 download buttons - at the top, middle, and bottom of the page.

I started with a popular website builder called Wix. I modified their templates and incorporated my own images, text, and videos. I created a visually appealing and engaging website that directs users to the app's download page multiple times using iOS Download icons that are familiar to users.

I presented the important information right away - the title, the tagline, and a download button.

I added an image carousel with visually appealing mock ups of the app in use

I listed out many of the main features of the app, using language with an excited tone to encourage enthusiasm for the app.

I included multiple opportunities for downloading the app. After each section, or selling point, I would offer the download.

Outcome

Analytics show that a vast majority of the app's downloads come via this website. The page design has been optimized for mobile and has a retro-modern aesthetic perfect for the niche music app enthusiast. The use of Wix allowed for a faster build time, a quick and reliable website, but lacked in custom features. However, it was a good fit for the needs of this project.

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